Invisible Consumption Information Sheet

The influence of gender on consumption of cosmetics.

Article reproduced under the terms of a Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/). Byrne, A., & Milestone, K. (2023). ‘He wouldn’t be seen using it…’ Men’s use of male grooming products as a form of invisible consumption. Journal of Consumer Culture, 23(1), 146-167. SAGE. doi.org/10.1177/14695405211066314